A major step forward in using mainstream blockchain technology in the entertainment industry, offering a secure and convenient way for music fans to buy and manage tickets

BNB Chain, the world’s largest smart contract blockchain in terms of , and Fellaz, a leading Web3 entertainment ecosystem, have announced the launch of a blockchain-based ticketing solution for , the premier EDM music festival, set to take place on March 4 and 5, 2023.

The cutting edge ticketing solution powered by  will verify the authenticity of tickets, ensuring legitimacy. The collaboration will allow for a more seamless and secure ticketing experience for Ultra Abu Dhabi fans using NFT ticketing while providing a new blueprint for Web3 fan engagement specializing in the music industry.

Alvin Kan, Director of Growth and Ops at BNB Chain said, "The new NFT ticketing solution will allow the  use of NFTs to provide a secure and tamper-proof way to verify the authenticity of tickets and offer a convenient and seamless experience for the fans. We believe that this collaboration represents a major step forward in the use of mainstream blockchain technology in the entertainment industry, and we are confident that it will set a new standard for Web3 fan engagement and entertainment applications in both IRL and Metaverse environments."

Bobby Bhatia, CEO of Fellaz, said, “We are excited to partner with BNB Chain to bring our NFT ticketing to this global EDM music festival. Fellaz NFT Tickets powered by BNB Chain will provide a more secure and engaging ticketing experience for fans. We are thrilled to be at the forefront of this technology in the entertainment industry with global brands like Ultra.”

“We are thrilled to partner with Fellaz on this groundbreaking initiative,” said Dudley Chou, Managing Partner of UC Global, the organizer behind many Ultra events in Asia, including Ultra Abu Dhabi. “The use of NFTs for event ticketing is a growing trend in the entertainment industry, and our partnership with Fellaz and BNB Chain is a major step forward in bringing this technology to the mainstream. With its seamless integration and unmatched security, Fellaz’s NFT ticketing solution will provide a new level of convenience and engagement for fans and event organizers alike.”

Fellaz and BNB Chain are committed to providing the best possible experience for fans coming to Ultra Abu Dhabi. Ultra Abu Dhabi is set to take place on March 4 and 5, 2023. Fellaz NFT Ticket powered by BNB Chain comes with exclusive benefits that can be claimed during and after the event and is the only official tier that offers VIP Admission at Ultra Abu Dhabi 2023. This particular ticket will go on sale starting at a soon-to-be-announced date in February. 

Integrating NFTs into the ticketing process offers several advantages over traditional ticketing systems. NFTs offer a reliable and secure means of verifying ticket authenticity, guaranteeing entry access exclusively to those with legitimate tickets. This helps to combat the issue of ticket fraud, which has long been a problem in the music industry. 

Also, it allows for greater flexibility and convenience in the ticket-purchasing process. Ticket holders can easily transfer their tickets to friends or resell them on the secondary market without paying a fee to a reseller. This allows for a more seamless and hassle-free experience for music fans. Furthermore, the use of NFTs in the ticketing process enables the implementation of innovative features such as personalized and interactive festival experiences.

In particular, NFT tickets for the event will provide fans with new opportunities for engagement and access. Upon verification of the NFT tickets held in , a multichain NFT-FIRST wallet, fans can access exclusive experiences and content on-site and beyond, such as fast-track access to the festival grounds, special meet-and-greet opportunities with artists, exclusive entry to VIP and VVIP zones, and redeemable non-fungible shots and footages of the stars and the real-time moments they want to cherish. 

More details on the solution can be found here .

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About BNB Chain

BNB Chain is a community-driven, decentralized and censorship-resistant blockchain, powered by BNB. It consists of BNB Beacon Chain and BNB Smart Chain (BSC), which is EVM compatible and facilitates a multi-chain ecosystem. It is the world’s largest smart contract blockchain in terms of  volume and daily . It has processed 3 billion transactions to date from  unique addresses, bringing developers massive user access with ultra-low gas fees and zero downtime since inception. The ecosystem has more than 1,300 active dApps across multiple categories such as DeFi, Metaverse, blockchain games, NFT, and more.

About Fellaz

Fellaz, based in Singapore, is a multi-chain Web3 entertainment business that offers real-world value through proprietary technology and global entertainment assets. As a digital and IRL event powerhouse, Fellaz focuses on creating exclusive experiences and maximizing user engagement via NFT-based lifestyle membership and ticketing services in entertainment and sports. Fostering and co-organizing original IRL events while managing a global lifestyle and entertainment membership service, Fellaz seeks to become the blueprint and a viable prototype for aspiring Web3 businesses while providing maximal value to the Fellaz ecosystem and its community members. Fellaz connects users with brands they love, making everyday entertainment experiences more exclusive.

About UC Global

Based in Seoul, Korea, UC Global is an Asia-focused lifestyle and entertainment brand management company with a vision to create an ecosystem of services and products to further serve the region’s Millennial and Generation Z lifestyle and entertainment needs. UC Global produces a portfolio of Ultra-branded events such as Ultra Korea, Ultra Japan, and Ultra Bali, among many others. UC Global’s brands and events are produced across 12 countries and territories through over 100+ large format live events with over 1.4m fans in attendance.

Contact

Tal Dotan pr@marketacross.com